We are in the business of saving lives

We support and develop powerful perinatal professionals

Our goal is the elimination of racial disparities in birth outcomes in the USA



About Commonsense Childbirth Institute



To improve birth outcomes and save lives by offering training and certification programs for health care professionals, para-professionals, maternity care systems and medical institutions interested in creating perinatal safety for at-risk populations.

To develop and strengthen the perinatal workforce to consistently deliver innovative and evidence-based models of equitable and quality care in order to eliminate racial disparities for mothers and babies.



Every perinatal provider feels supported, empowered and valued while providing safe, unbiased and equitable care for every person, every time.



Dignity, integrity, compassion, and collaboration.


Cornerstones of The JJ Way® Maternal Child Health Model

Access, connections, knowledge and empowerment.